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EU fines Gucci, Chloe and Loewe for fixing resale prices

The European Commission fined Gucci, Chloé, and Loewe for restricting retailers’ pricing freedom, leading to higher prices and less choice, with Gucci fined €119.7 million.

  • The European Commission fined luxury fashion brands Gucci, Chloe and Loewe over €157 million for violating EU competition rules by restricting retailers' pricing abilities.
  • The Commission stated the brands dictated minimum sales prices for products, leading to higher prices and less consumer choice.
  • Kering, owner of Gucci, said the penalty was accounted for, while Richemont and LVMH, owners of Chloe and Loewe respectively, did not comment.
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Courthouse News Service broke the news in Pasadena, United States on Tuesday, October 14, 2025.
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