Food News of the Week: Yerba Mate’s Big Rebrand, Daiya Reformulates, and a Salty Oreo First Hits Stores

Food News of the Week: Yerba Mate’s Big Rebrand, Daiya Reformulates, and a Salty Oreo First Hits Stores

While fast-food chains scramble to keep up with flexitarian demand and more Americans cite chronic illness as their reason to ditch meat, this week’s food headlines tell a bigger story: the plant-based category is growing. Brands are reformulating with more indulgent flavors, fine dining and in-flight meals alike are embracing creativity, and a legacy brand makes a major shift. This week also delivered important reminders: most consumers know a …

Yerba Madre Becomes Title Partner of Vermont Green FC in Game-Changing Values-Driven Deal - Vermont Green Football Club

Vermont Green Football Club has announced Yerba Madre—formerly known as Guayakí Yerba Mate, a pioneer in organic beverages and regenerative business—as its title partner ahead of the 2025 season. The multi-year partnership includes Yerba Madre’s logo prominently displayed on the front of Vermont Green FC’s home match jerseys. The post Yerba Madre Becomes Title Partner of Vermont Green FC in Game-Changing Values-Driven Deal appeared first on Verm…

Guayakí Yerba Mate Rebrands to Yerba Madre, Launches New Identity on YerbaMadre.com

Guayakí Yerba Mate, a pioneer of regenerative yerba mate beverages in North America, has rebranded to Yerba Madre. The post Guayakí Yerba Mate Rebrands to Yerba Madre, Launches New Identity on YerbaMadre.com appeared first on Smart Branding.