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Greenwashing: Those Who Owe More Pay Less

Greenwashing is the term given to a marketing strategy that uses misrepresentation and false information to create the impression that a company is more environmentally friendly than it actually is. And it's precisely with this stance that companies are trying to capitalize on the visibility of COP30, while, in practice, taking little effective action against climate change. Bom Dia, Fim do Mundo discusses the greenwashing looming over the most …
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Greenwashing is the term given to a marketing strategy that uses misrepresentation and false information to create the impression that a company is more environmentally friendly than it actually is. And it's precisely with this stance that companies are trying to capitalize on the visibility of COP30, while, in practice, taking little effective action against climate change. Bom Dia, Fim do Mundo discusses the greenwashing looming over the most …

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Agência Pública broke the news in on Thursday, October 16, 2025.
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