Green Claims Update - UK and EU legislation : The British Beauty Council

Green Claims Update - UK and EU legislation : The British Beauty Council

With an increasing number of anti-greenwashing regulations being negotiated across the UK and the EU, here’s what brands need to know According to 2023 data from Kantar, 52% of people globally say they have seen, or heard, false or misleading information about sustainable actions taken by brands – reinforcing that consumer trust is at stake thanks to greenwashing.  To tackle this, last year the European Union introduced the Empowering Consumers …