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Green by Necessity? Rethinking Environmental Intent in Entrepreneurship Theory through Nigeria's CNG Transition
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Green by Necessity? Rethinking Environmental Intent in Entrepreneurship Theory through Nigeria's CNG Transition
Existing theories of green entrepreneurship treat environmental intent as definitional: ventures count as green because founders pursue environmental and economic value jointly. Existing technology adoption theory answers a different question, how an actor comes to accept a new technology, not...
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