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Gosh! encourages British public to take lunch break - Marketing Beat

Summary by Marketing Beat
Plant-based food brand Gosh! has unveiled The 37 Minute Lunch Club, a new initiative aimed at encouraging workers to take their lunch break. Crafted by Capture Communications, the marketing drive forms part of the firm’s ‘Surprisingly Just Veg’ campaign. At the centre of the work is the G.O.S.H Pledge, which stands for “Get Up & Get Out, Optimise Your Health, Self-Love and Hit 30 Plant Points”, highlighting the benefits of taking a break during …
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Marketing Beat broke the news in on Friday, July 11, 2025.
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