US EditionGoogle Pushes AI Shopping Features in Search and Gemini Chatbot
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8 Articles
After months of offering its artificial intelligence (IA) free of charge, Google is moving forward for the benefit phase. The new strategy is to integrate ads and purchasing features directly in the talks with the...
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siliconvalley.comGoogle pushes AI shopping features in search and Gemini chatbot
Google is adding a way for consumers to buy things while seeking artificial intelligence-powered answers on search and in its Gemini chatbot, part of a plan to make money more directly from consumers' AI use.
Google Profiles New Era of Digital Advertising: More Ai, Gender Trade and Conversational Ads in 2026
In its third annual letter, Vidhya Srinivasan, vice president and general manager of Advertising at Google, outlined the strategy with which the company seeks to capitalize on growth driven by artificial intelligence (AI): more fluid, personalized and assisted buying experiences, where speed is no longer at odds with precision.The firm's diagnosis starts from a change in consumer behavior.For years, the purchase decision implied a disjunctive: i…
In the future, shopping will be more closely linked to AI chats than ever before. Not only do options such as the Instant Checkout on ChatGPT, the Instant Buy on Perplexity and Google's own AI Mode Checkout variant point to this, but also more and more ads directly in the AI conversations. ChatGPT now launches advertisements and Google upgrades parallel with new ad formats in AI fashion. A brand new format should highlight as a "natural" additio…
Google has undertaken the integration of direct purchasing features in its search tools enriched by theIA as well as in Gemini. This evolution brings the search closer to a transactional intermediation role and moves value creation to the algorithmic layer that organizes the recommendation and the purchase act. The initiative marks a strategic inflection where the AI becomes a [...] The post Google integrates the purchase into the search and con…
Google Weaves New Shopping Feature Into Search and Gemini
Google is reportedly offering users new ways to shop while seeking AI-powered answers. The company has begun testing new ad formats on its search AI mode that lets retailers offer products there, Bloomberg News reported Wednesday (Feb. 11), citing a letter Google sent to the advertising community. According to the report, Google now also lets users purchase products from Etsy and Wayfair within Gemini, while a new feature called Direct…
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