Google Tests Direct Flipkart Shopping Integration Within Gemini AI in India
The early test is limited to some users and a small selection of products, including smartphones, electronics and mobile accessories, people said.
- Google has started testing a feature allowing select users in India to purchase products from Walmart-owned Flipkart directly within Gemini and AI Mode. The test adds a "Buy" button to specific product listings, enabling checkout without leaving the interface.
- This pilot marks Google's evolution from product discovery to enabling transactions within its AI services. Google maintains a financial relationship with Flipkart, having invested about $350 million in the e-commerce company during a 2024 funding round.
- Unlike previously demonstrated "Google-hosted" checkout experiences, the current test triggers a Flipkart-branded flow when users tap the "Buy" button. The experiment is limited to smartphones, electronics, and mobile accessories.
- Google and rivals like OpenAI are increasingly adding commerce capabilities to AI offerings to capture online spending. Recently, Amazon blocked Meta's personal AI agent "Muse" from accessing its shopping site, citing privacy and security risks.
- Ahead of India's festive shopping season, Google plans a wider rollout of the feature in October. The company describes these as "agentic" shopping experiences, though specific timeline details remain undisclosed.
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21 Articles
Gemini and AI Mode to Let Users Shop Directly from Flipkart Soon: Reports | 📲 LatestLY
Google is testing direct Flipkart purchases within Gemini and AI Mode for selected users in India. The trial adds a “Buy” button to select smartphones, electronics and accessories, allowing users to complete purchases without leaving the AI interface. Google plans to expand the pilot later in October amid India’s festive shopping season. 📲 Gemini and AI Mode to Let Users Shop Directly from Flipkart Soon: Reports.
Google tests Buy button for Flipkart inside Gemini and AI Mode in India
Google is reportedly testing a Buy button for Flipkart products inside Gemini and AI Mode in India. The move could change how shoppers discover products and potentially reshape affiliate marketing if AI starts handling product recommendations and purchases.
Google (NASDAQ: GOOGL) Pilots Direct Flipkart Purchases Through Gemini And AI Mode Ahead Of India's Festive Shopping Season
Google (NASDAQ: GOOGL) has begun testing a feature that allows shoppers in India to purchase products from Walmart (NYSE: WMT)-owned Flipkart directly through its Gemini assistant and AI Mode search interface. The new capability presents users with a “Buy” button on select Flipkart product listings surfaced within Gemini and AI Mode, routing them to a […]
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