Google should relax ad tech rules, appoint antitrust monitor, US judge finds
The judge ordered behavioral fixes after rejecting a breakup, including six years of monitoring and rules meant to make AdX compete on equal terms.
- On Wednesday, District Judge Leonie Brinkema ordered Google to relax rules governing online advertising auctions and appoint an internal antitrust compliance monitor, rejecting the Justice Department's demand that the company break up its advertising technology monopoly.
- Brinkema rejected the Justice Department's insistence that Google sell AdX, where publishers pay a 20% fee, despite finding in April 2025 that the company maintained an illegal monopoly over online advertising technology.
- The judge accepted proposals requiring Google to allow real-time bids from AdX using other publisher ad servers and prohibited requiring websites to use AdX, with changes remaining in place for six years.
- Associate Attorney General Stanley Woodward called the decision a "significant victory" for restoring competition, while both the Justice Department and Google have 14 days to seek redactions and 30 days to file a proposed final judgment.
- Alphabet, with market value exceeding $4.1 trillion, races to expand in AI against rivals Anthropic and OpenAI while advertising accounted for about 73% of its revenue last year.
32 Articles
32 Articles
Judge Determines Data Sharing and Other Measures Against Google's Monopoly in Advertising Technology
A federal court in the United States made public a decision that determines that Google should allow its advertising technology to work with products from competing companies and share more data with its customers, with the aim of weakening the company's domain in online marketing — ensuring, in practice, that the technology giant's business will remain largely intact. By leaving the company: Google's DeepMind official says that AI can 'end with…
Magnite Jumps 5% as Craig-Hallum Lifts Target to $32 on Google Auction Remedies; PubMatic Rises 6%, Trade Desk Barely Budges
The Justice Department's antitrust ruling against Google sent supply-side ad tech names sharply higher Thursday, but the demand side sat out the rally entirely, and that split tells you exactly how the market is reading who wins and who doesn't.
A judge ruled Google broke antitrust law, then let it keep its entire ad-tech business
US District Judge Leonie M. Brinkema concluded that divestiture was "neither realistic nor needed," even after finding last year that Google had violated antitrust law in its handling of the ad-tech market. Instead, the ruling calls for changes to how Google's advertising tools operate. Google must make its products interoperable...Read Entire Article
Google Keeps Its Ad Tech Empire as Judge Imposes Behavioral Fixes Over Breakup
A federal judge rejected breakup demands but ordered Google to integrate with Prebid, share auction data, and eliminate discriminatory bidding in its ad tech stack. The behavioral remedies aim to restore competition without dismantling the business. Publishers gain tools. Google keeps control.
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