In Court Filing, Google Concedes the Open Web Is in “Rapid Decline”
Google argues that divesting its ad exchange could harm publishers relying on open-web display advertising, potentially accelerating the decline of open-web display inventory, court documents show.
7 Articles
7 Articles
Google’s Legal Filing Sparks Confusion Over the Open Web
Google’s lawyers told a federal court that the open web is already in “rapid decline.” The statement appeared in a filing on September 5, where the company opposed a Department of Justice proposal to break up parts of its ad business. Lawyers said forcing Google to sell its AdX marketplace would hurt publishers who depend on display advertising. The claim stands against recent comments from Google’s leadership. In May, chief executive Sundar Pic…
Google Says the Open Web Is ‘in Rapid Decline’, But Insists It Means in an Advertising Sense – Pixel Envy
Barry Schwartz, Search Engine Roundtable: Google’s CEO, Sundar Pichai, said in May that web publishing is not dying. Nick Fox, VP of Search at Google, said in May that the web is thriving. But in a court document filed by Google on late Friday, Google’s lawyers wrote, “The fact is that today, the open web is already in rapid decline.” This document can be found over here (PDF) and on the top of page five, it says: The fact is that today, the o…
In a September 5 filing in the US v. Google ad tech trial, Google said “the open web is already in rapid decline”, contradicting Google's recent statements
Barry Schwartz / Search Engine Roundtable: In a September 5 filing in the US v. Google ad tech trial, Google said “the open web is already in rapid decline”, contradicting Google's recent statements — Google's CEO, Sundar Pichai, said in May that web publishing is not dying. … But in a court document filed by Google …
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