US EditionGoogle, Microsoft Clarify Ad Bidding - Data Intelligence
Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features. The first Google update concerns AI Max for Search, a focus of the company’s recent Marketing Live event. AI Max Transparency Google launched AI Max for Search in May. It is now available in all accounts. Using AI, Google displays ads for more queries and customizes them based on the user. The idea is to reach more pote…
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Google, Microsoft Clarify Ad Bidding - Data Intelligence
Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features. The first Google update concerns AI Max for Search, a focus of the company’s recent Marketing Live event. AI Max Transparency Google launched AI Max for Search in May. It is now available in all accounts. Using AI, Google displays ads for more queries and customizes them based on the user. The idea is to reach more pote…
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