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Overall, we’ve indexed 43 stories from practicalecommerce.com over the past 3 months.

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Top practicalecommerce.com News

How To Survive A Million-Dollar Loss - Data Intelligence

Austin, Texas · Austin

How To Survive A Million-Dollar Loss - Data Intelligence

This year I’ve sprinkled occasional “Ecommerce Conversations” episodes with real-life master classes from Beardbrand, my company. To date I’ve addressed hiring, branding, profit-building, priority-setting, and exiting. For this installment, I’ll share Beardbrand’s experience of losing nearly $1 million across 2023 and 2024. I’ll recap how we managed to survive our worst years in business while remaining 100% bootstrapped. It got bad. Our cash le…See the Story

BNPL Loans To Impact Credit Scores - Data Intelligence

BNPL Loans To Impact Credit Scores - Data Intelligence

The Fair Issac Corporation, better known as FICO, is launching new credit scores that incorporate buy-now-pay-later loans, potentially influencing the behavior of consumers, providers, and merchants. The shift could impact ecommerce conversion rates, average order values, and repeat purchases if consumers reconsider how they use BNPL services or become ineligible. Some BNPL providers already report repayment data, but the new FICO score models r…See the Story

Google, Microsoft Clarify Ad Bidding - Data Intelligence

Google, Microsoft Clarify Ad Bidding - Data Intelligence

Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features. The first Google update concerns AI Max for Search, a focus of the company’s recent Marketing Live event. AI Max Transparency Google launched AI Max for Search in May. It is now available in all accounts. Using AI, Google displays ads for more queries and customizes them based on the user. The idea is to reach more pote…See the Story

MNLY's At-Home AI Powers Men's Health - Data Intelligence

Next-gen health and wellness is an apt description of MNLY. Luke Hartelust launched the platform in 2021, pronouncing it “Manly,” and then pivoted twice while remaining focused on modern care for men. The current version combines AI with home-based testing, diagnoses, and nutrition. Customers pay an upfront fee and a monthly subscription afterward. In our recent conversation, Luke shared the company’s origins, growth, mistakes, and more. The ent…Health · California See the Story

The End of Traffic-Only Content

For years, businesses published blogs to attract traffic, any traffic. But in 2025 only relevant content helps organic search visibility and large language models. The post The End of Traffic-Only Content appeared first on Practical Ecommerce.Read Article

PIM Software Is Now a Growth Tool

Product information management tools can utilize AI to generate unique descriptions of each item, tailored to the shopper or channel. The post PIM Software Is Now a Growth Tool appeared first on Practical Ecommerce.Artificial Intelligence Read Article

10 Books on Slowing Down, Stepping Away

Busy owners and team members are supposed to take time off in the summer. Here are 10 books to help rest, rejuvenate, and reduce stress. The post 10 Books on Slowing Down, Stepping Away appeared first on Practical Ecommerce.Read Article

7 Ways To Prep For Holiday Selling - Data Intelligence

For retailers, holiday sales are too important to leave to guesswork. Last year’s data holds the key to a more profitable season this year. So don’t wait. The dog days of summer are the right time to analyze last year’s Q4 results. Sales trends, campaign performance, and operational missteps all provide valuable insights that inform decisions. Here are seven reminders to help plan effectively. Summer is the right time to analyze last year’s Q4 r…See the Story

Attribution Models for Ecommerce

There's no perfect sales attribution platform or technique, but plenty of tools and tactics can help. The post Attribution Models for Ecommerce appeared first on Practical Ecommerce.Read Article

Merchandising Lessons from Top Marketplaces

We analyze the home pages of 10 marketplaces to spot common merchandising traits. The post Merchandising Lessons from Top Marketplaces appeared first on Practical Ecommerce.Read Article

Retail Media's Performance Dilemma

Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers. The post Retail Media’s Performance Dilemma appeared first on Practical Ecommerce.Read Article

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