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Google Ramps up Search with AI Mode Amid Competition Concerns

Google launched a new AI Mode in its search engine on May 20, 2025, making it available to all U.S. Users as announced at Google I/O in Mountain View, California.
This launch follows the 2023 debut of AI Overviews, reflecting Google's effort to keep pace with competitors like OpenAI's ChatGPT integrating search features.
AI Mode offers advanced reasoning and multi-modality to enable deeper exploration, while ads appear integrated in responses to support Google's ad-driven revenue model.
In Q1 2025, Google reported ad revenues totaling nearly $67 billion and revealed that AI Overviews now serve over 1.5 billion users. Additionally, the company launched a premium AI Ultra subscription priced at $250 per month, offering enhanced AI capabilities.
The integration of AI marks a major shift amid regulatory scrutiny over Google's search monopoly and investor concerns about AI's impact on advertising revenue.

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Digiday

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Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

After months of anxiety and speculation, Google’s AI Mode in search has arrived. Here's what it means for publishers.

1 day ago

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PetaPixel

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Google Live Search Uses AI to Answer Questions About What Your Camera Sees

As part of its myriad announcements at I/O 2025, Google unveiled significant changes to Search, including the ability to use AI to search for what a smartphone camera sees in real-time.

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TechCrunch

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technewstube.com

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Google is bringing ads to AI Mode

Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.

2 days ago·United States

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n-tv.de

Lean Right

Before You Lose the Connection: Google Search Goes Into AI Mode with Agent Activity

For about two decades, Google almost dominates Internet search like a monopolist, but more and more people are now using the artificial intelligence of Perplexity or ChatGPT, which not only offer simple hit lists. Now the US giant is holding against it with its own AI mode.

2 days ago

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Tagesschau

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So Google Wants to Remain Search Market Leader

Google's search engine has serious competition from AI chatbots. To remain the market leader, AI functions will also play a much bigger role in Google search in the future. By Nils Dampz.

2 days ago·Hamburg, Germany

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