Google Invests $75 Million in A24 to Develop AI-Powered Filmmaking Tools
The nonexclusive partnership will develop storyboard and post-production tools, and Google will not access A24’s film library or training data.
- On Monday, Google DeepMind announced a $75 million investment into indie film studio A24, establishing a first-of-its-kind partnership to create AI tools for filmmaking.
- Popular for hits like Backrooms and Everything Everywhere All At Once, A24 will collaborate with Google DeepMind to ensure future AI tools are shaped by creators themselves.
- Google DeepMind CEO Demis Hassabis said, "We believe the best way to develop tools that empower artists is to work directly with them," noting the collaboration spans multiple projects.
- Eli Collins, VP Product at Google DeepMind, described the initiative as "the beginning of a collaborative journey" where researchers will work side-by-side with filmmakers to test and build features.
- The deal accelerates AI adoption in entertainment, following Netflix's purchase of Interpositive and Amazon's MGM Studios launching an AI unit, while deepening debates about director use of these tools.
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Google and A24 partnership sees to the development of AI tools for filmmakers
In Google’s latest hungry pursuit of legitimacy in the film industry, they have entered a partnership with darling indie company, A24.Yes, raise your pitchforks and torches, it is because of AI that Steam Machines cost over $1,000, and regular memory storages have skyrocketed. I can’t even buy a microSD card for our home camera without curling into a fetal position; it was P800 before and now it’s over P1,900.But for the sake of knowing what you…
Hollywood screams as Google invests $75M in A24 — but swears its AI tools won't scare creatives
Google believes there is a place for artificial intelligence in filmmaking, and it is willing to put its money where its mouth is.Google's DeepMind AI unit will partner with an emerging movie studio that will be risking its reputation by inviting such a tech monster into its halls.'We think there are better uses.'A24, the studio behind "Backrooms" — a 2026 horror film that fueled grassroots excitement — has accepted a gigantic $75 million inject…
Google DeepMind, the group's artificial intelligence division, and the film studio A24 announced, this Monday (22), an unprecedented partnership focused on research. The collaboration will be aimed at helping artists develop new workflows and techniques. According to Google, the partnership creates a deep research and development collaboration between A24 and Google DeepMind, encompassing several projects over time. By anchoring Google DeepMin…
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