US EditionGoogle hit with $3.5 billion fine from European Union in ad-tech antitrust case
The European Commission found Google abused its adtech market dominance by favoring its own services since 2014, imposing a €2.95 billion fine and requiring compliance measures.
- The European Union fined Google 2.95 billion euros for breaching competition rules by favoring its own ad services, marking its fourth antitrust penalty from the EU since 2017.
- The European Commission ordered Google to end its self-preferencing practices and take steps against conflicts of interest within the ad technology supply chain.
- The commission's decision to impose a fine follows an investigation that began in June 2021, which found Google abused its dominant position in advertising technology.
- Google plans to appeal the EU's decision, claiming it imposes an unjustified fine and could harm thousands of European businesses, according to Lee-Anne Mulholland, the company's global head of regulatory affairs.
177 Articles
177 Articles
The European Commission fined the American Alphabet, Google's parent company, 2.95 billion euros for abusing its dominant position in advertising technology.
EU hits Google with $3.47bn fine despite Trump threats
The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favouring its own advertising services, despite President Donald Trump's warnings not to target US big tech. Google vowed to appeal the decision by the European Commission, which accused the US firm of distorting competition in the 27-nation bloc. "Google abused its dominant position in adtech harming publishers, advertisers, and consumers. This b…
Google hit with USD 3.5 bn fine from EU in ad-tech antitrust case
London: European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc’s competition rules by favouring its own digital advertising services, marking the fourth such antitrust penalty for the company as well as a retreat from previous threats to break up the tech giant. The European Commission, the 27-nation bloc’s executive branch and top antitrust enforcer, also ordered the US tech giant to e…
The European executive found that the US tech giant had abused its dominant position in the online advertising sector.
EU Slaps Google With $3.5B Fine
It's another blow against Google. European Union regulators on Friday hit the company with a $3.5 billion fine for breaching the bloc's competition rules by favoring its own digital advertising services. This marks the fourth such antitrust penalty for the company as well as a retreat from previous threats...
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