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Google Search Boss Says AI Isn’t Killing Search Clicks

GLOBAL INTERNET ECOSYSTEM, AUG 6 – Google search chief Liz Reid says total organic click volume has stayed relatively stable year-over-year despite external reports of traffic drops linked to AI-generated search features.

  • On Wednesday, Google denied that its AI search features are impacting website traffic, with Liz Reid asserting organic clicks remained 'relatively stable' and quality increased over the past year.
  • Recently, Pew Research found a drop in click activity during search sessions when AI Overviews are present, and Business Insider saw a 55% traffic decline from April 2022 to April 2025.
  • Reid counters that Google rejects external findings, citing a 357% jump in AI referrals since June 2024 and rising search volumes.
  • Recently, Google launched a product for publishers to monetize dwindling traffic via micropayments or newsletter sign-ups and urged focus on click quality; AI Overviews are active in around 20% of desktop searches.
  • Experts say the traditional search landscape is undergoing a profound transformation as Google tests an AI-curated search results page and platform shifts favor TikTok, Instagram, Amazon, and Reddit.
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Despite the organic volume of clicks, Google ensures that the average quality clicks, when a person stays on the same page for some time, has grown.

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9 to 5 Google broke the news in on Wednesday, August 6, 2025.
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