Google won’t ditch third-party cookies in Chrome after all

The cookies are hated by users because they are used for tracking. Plans to deactivate them encountered resistance from regulators and advertising industry. So now everything remains the same

Google will keep third-party tracking cookies on Chrome as they are

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that the company has "made the decision to maintain [its] current approach to offering users third-party cookie choice in Chrome." It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Goo…

On Tuesday, the digital giant announced that it would continue to use these digital tracers to track Internet users. By 2020, however, it had committed itself to abandoning them.

Google Privacy Sandbox is no more

Google confirms it won’t be removing third-party cookies from Chrome after all, but some of the work will live on.

After years of extensions, the technology company has recognized that everything will remain the same and that part of its plans with Privacy Sandbox have gone to waste.

By 2020, Google had announced its intention to block "cookies", but the measure has been delayed many times since.