Skip to main content
See every side of every news story
Published loading...Updated

Tech Giants Offer up to $600,000 to Promote AI, but Many Creators Are Unconvinced — Here's Why

Microsoft, Google, and AI firms pay creators up to $600,000 to promote AI products amid ethical concerns and audience backlash, with U.S. digital ad spending up 126% in 2025, Sensor Tower said.

Summary by Live Mint
Tech giants like Microsoft and Google are paying influencers to promote their AI products, with payouts reaching up to $600,000. This trend is growing as AI companies ramp up digital ad spending, but some creators refuse deals due to ethical concerns and audience backlash.

7 Articles

[Digital Daily Reporter Sang-il Lee] The new battleground in the artificial intelligence (AI) race is shifting to social media. Global big tech companies like Microsoft, Google, and OpenAI are paying large sums of money to influencers active on social media to familiarize the public with AI technologies. According to CNBC, Microsoft and Google have paid creators between $400,000 and $600,000 (approximately 830 million won) under long-term partne…

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 67% of the sources are Center
67% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

CNBC broke the news in United States on Friday, February 6, 2026.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal