Why Google's AI Shift Could Redefine Search, And Make Clicks Less Relevant - Alphabet (NASDAQ:GOOGL)

Why Google's AI Shift Could Redefine Search, And Make Clicks Less Relevant - Alphabet (NASDAQ:GOOGL)

BofA Securities analyst Justin Post maintained a Buy rating on Google parent Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price target of $200 on Monday. Post projected fiscal 2025 sales of $332.69 billion and EPS of $9.72. AI capabilities are changing search interactions and increasing utility and functionality, Post noted. Given new capabilities, the analyst noted that a multi-tiered product monetization structure that includes subscriptio…

Google executive defends AI search features amid publisher traffic concerns

Google's VP of Search addresses studies showing reduced website clicks while claiming industry benefits from AI integration. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era

Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies. The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.