Google to Pay $100 Mn in Advertising Lawsuit Settlement

Google Ads Updates Its Unfair Advantage Policy: What You Need to Know

It wouldn’t be fair for one single brand to take up all the ad space real estate. That’s one reason Google Ads has the unfair advantage policy in place. It limits the same account from having multiple ads rank in any given auction, and it’s certainly not going anywhere anytime soon. However, with Google evolving its ad auction approach and individual ad placements having their own separate auctions, the unfair advantage policy is getting a mini …

Google to Pay $100 Mn in Advertising Lawsuit Settlement

Google has agreed to pay $100 million to settle a 14-year-old lawsuit alleging the company overcharged advertisers and failed to provide promised discounts. The lawsuit, filed in 2011, claimed Google’s ad system incorrectly charged for clicks outside targeted areas and manipulated its Smart Pricing formula. According to Reuters, the lawsuit alleged that Google breached its contract with advertisers by incorrectly applying discounts and misleadin…