Goofish economy: why is the online marketplace a consumer barometer?

Goofish economy: why is the online marketplace a consumer barometer?

Since the start of the new year, Alibaba’s second-hand e-commerce platform Goofish (闲鱼, sometimes known as Xianyu) has been seen as a barometer for what’s big among younger consumers. It has also transformed from a simple marketplace for physical goods to a platform for services and side jobs. Beyond an e-commerce platform: Goofish inspires youth to pursue side jobs When the “guzi/goods” swept offline retail last year, Goofish became a huge tra…