US EditionGuess ad with AI Model in Vogue Sparks Backlash
6 Articles
6 Articles
The models created by artificial intelligence sparked a boom in Spain with the arrival of Aitana López, an enthusiastic influencer of sport and gaming that, in fact, is created by the company The Clueless. Without a doubt, Aitana unleashed a great impact on social networks due to its realistic appearance, since the combination of her pink hair with her physicist caught the look of thousands of users on Instagram. However, this is not, by far, th…
The August issue of Vogue magazine in the United States has generated a strong controversy and not just its cover, starring actress Anne Hathaway. The fact that it has unleashed the division of opinions lies within it and is an advertisement of the Guess brand in which a beautiful model appears posing with garments from the summer collection.
The image could have gone unnoticed: an IA model, slipped into the pages of a magazine. So far, nothing very new: Undiz unveiled an aquatic campaign – certainly commented on – 2 years ago now, as the generative AI began its revolution, and today H&M wants to "cloner" its models, with their agreement and leaving them the property of their digital version. However, the magazine in question is the bible of luxury fashion – the US Vogue – and the im…
The world of fashion has been going through a major existential crisis since an advertisement by Guess featuring a model generated by IA made its appearance in the July edition of Vogue. Beyond the mere aesthetic debate, this controversy crystallises the growing concerns of professionals about the automation of their sector. Sarah Murray, a commercial model, confides her disarray by discovering ... Read more The Vogue controversy reveals the dee…
For the first time in its history, the prestigious Vogue magazine has published an advertisement featuring a top model entirely created by artificial intelligence. This Guess campaign in the August 2025 edition triggers a major controversy in the world of fashion and questions about the future of human models. A woman with a blonde mane and blue eyes poses for Guess in the Vogue magazine of the month of August, marking the first appearance of a …
Guess ad with AI model in Vogue sparks backlash
A high-fashion ad in Vogue is drawing intense scrutiny, not for what it shows, but for who isn’t real. Guess’s latest campaign features an AI-generated model created by studio Seraphinne Vallora. The campaign has triggered a wave of online backlash and reignited debates about beauty standards, creative labor, and the role of artificial intelligence in fashion marketing.The August issue of Vogue includes a two-page spread featuring a blonde model…
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