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Goodbye, Hamsters: The Kia Soul Is Dead
Kia will cease Soul production after 16 years, having sold over 1.5 million units in the U.S. as it shifts focus to electric and hybrid crossovers.
- Kia revealed on Monday that it will discontinue the Soul, with manufacturing set to cease in October 2025 and the model leaving the U.S. market.
- Kia made this decision following several years of declining Soul sales, with the third-generation model struggling to surpass 50,000 annual U.S. sales since 2023.
- Introduced in 2009 and supported by distinctive marketing, the Soul sold over 1.5 million units and attracted new buyers to the brand.
- Eric Watson, Kia America’s VP of sales, credited the Soul with playing a key role in helping Kia establish itself in the U.S. market.
- Following the Soul's exit, the K4 sedan will become Kia's most affordable U.S. vehicle, while a few thousand Soul units remain available until year's end.
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13 Articles
13 Articles
The Kia Soul retires. Why the compact audience favorite now expires and what this means for buyers.
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Coverage Details
Total News Sources13
Leaning Left3Leaning Right0Center2Last UpdatedBias Distribution60% Left
Bias Distribution
- 60% of the sources lean Left
60% Left
L 60%
C 40%
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