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GOcxm Acquires Emotive Technologies, the Company Behind Apex, to Advance AI-Driven Consumer Intelligence
GOcxm integrates Emotive's AI-driven Apex platform to unify shopper insights and retail execution, enhancing decision-making for global consumer packaged goods brands.
- In Toronto, GOcxm said it announced the acquisition of Emotive Technologies, the company behind Apex, on Feb. 3, 2026, framing it as adding AI consumer insights.
- The acquisition aims to expedite access to consumer insights and AI-driven recommendations, and GOcxm said it reinforces unifying shopper intelligence, consumer activations and retail execution.
- Apex's platform simulates outcomes and generates predictive recommendations using behavioral-science-trained AI and human expertise, integrated with GOcxm's platform to capture zero- and first-party data, shopper sentiment, and proof-of-purchase verification.
- For brands, the platform will enable designing, testing, measuring, and optimizing initiatives within a single system, according to GOcxm's leadership.
- The acquisition positions GOcxm to integrate Apex's technology and team into its product roadmap, with the company saying `Apex was built to help organizations make better decisions with greater confidence`.
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GOcxm Acquires Emotive Technologies, the Company Behind Apex, to Advance AI-Driven Consumer Intelligence
/PRNewswire/ - GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, today announced the acquisition of...
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GOcxm Acquires Emotive Technologies, the Company Behind Apex, to Advance AI-Driven Consumer Intelligence - CanadianSME Small Business Magazine
GOcxm, a leading provider of retail execution and consumer engagement solutions for global CPG brands, today announced the acquisition of Emotive Technologies, the company behind Apex, an AI-powered consumer insights and decision intelligence platform. The acquisition strengthens GOcxm’s ability to help brands turn data into measurable action by embedding predictive intelligence, simulation, and behavioral-science-trained AI into its Shopper Eng…
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