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GM Pops the Hood On Its AI Marketing Transformation

Summary by Adweek
When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]

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GM Pops the Hood On Its AI Marketing Transformation

When General Motors (GM) kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation […]

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Adweek broke the news in on Wednesday, October 8, 2025.
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