US EditionGlossier is joining TikTok Shop
Summary by Fast Company
2 Articles
2 Articles
Glossier is joining TikTok Shop
TikTok Shop is quickly becoming Gen Z’s preferred way to buy beauty. Fenty, Tarte, and Maybelline have all seen rapid growth on the app. And now DTC darling Glossier is joining their ranks. The move marks the brand’s latest attempt to court Gen Z consumers—more than half of whom have made purchases via TikTok Shop. Roughly a third of Gen Z consumers say TikTok is their preferred shopping channel, and some 60% are on TikTok Shop daily. On top of …
Since its beginnings as an entertainment platform, TikTok has stopped redefining digital usages. Today, with the deployment of TikTok Shop in France, it is e-commerce that is entering a new era.
Coverage Details
Total News Sources2
Leaning Left1Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
Factuality
To view factuality data please Upgrade to Premium
