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GlobeScan Insight of the Week

Summary by GlobeScan
Our latest Healthy & Sustainable Living research has provided the opportunity to segment consumers based on their global sustainability attitudes. This segmentation reveals two key, highly distinct segments of sustainable living, each requiring tailored engagement strategies: Enthusiasts (23%): of the global consumer population surveyed): These consumers actively seek to engage with sustainable living by choosing better, more sustainable produc…
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GlobeScan Insight of the Week

Our latest Healthy & Sustainable Living research has provided the opportunity to segment consumers based on their global sustainability attitudes. This segmentation reveals two key, highly distinct segments of sustainable living, each requiring tailored engagement strategies: Enthusiasts (23%): of the global consumer population surveyed): These consumers actively seek to engage with sustainable living by choosing better, more sustainable produc…

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GlobeScan broke the news in on Wednesday, January 15, 2025.
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