Global ad spend against news down by a third since pre-Covid

Global ad spend against news down by a third since pre-Covid

Global advertising spend against news content is forecast to have fallen by a third in six years. Marketing research centre WARC estimates that ad spend with newsbrands will be $32.3bn this year, down 33.1% compared to 2019. Magazine brands have it even harder: ad spend with them is forecast to be $3.7bn in 2025, down 38.6% in the same time frame. WARC noted that brands continue to have concerns about advertising next to hard news, despite resea…

WARC: global ad spend with newsbrands will be $32.3B in 2025, down 33.1% compared to 2019; ad spend on creator content will surpass professional media by 2026

Charlotte Tobitt / Press Gazette: WARC: global ad spend with newsbrands will be $32.3B in 2025, down 33.1% compared to 2019; ad spend on creator content will surpass professional media by 2026  —  Global advertising spend against news content is forecast to have fallen by a third in six years.

The news media are struggling, the brands favouring lighter content. Warc Media in a new report, analyses this year a massive loss of advertising revenues for publishers. Losses in 2025 and more by 2026 ? By next year, the content produced by professionals is expected to represent less than half of the advertising expenses related to content, according to GroupM. At the global level, advertising expenditures for press brands are expected to fall…

Newsbrand ad spend drops 33% since 2019; India defies trend: WARC

Mumbai: The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1 percent decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at USD 3.7 billion in 2025, a…

Global newsbrand ad spend to drop 33% by 2025 as advertisers shift to user-generated content: WARC

Global newsbrand ad spend is forecast to fall to $32.3 billion in 2025, a 33.1% decline since 2019, according to WARC Media’s latest Global Advertising Trends report titled Advertising’s breaking news problem. Despite surging audience interest in news, advertisers are moving away from professionally produced journalism, favouring user generated content (UGC) and softer categories like […] The post Global newsbrand ad spend to drop 33% by 2025 as…

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ad spend is forecast to fall to $32.3bn in 2025, a steep 33.1% drop from 2019, with spending expected to remain flat through 2026. While audience interest in hard news continues to grow, advertiser investment is shifting away from professional journalism in favour of user-generated content (UGC) and cr…