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Global Dreams in Small-Town China

This week, the city of Yichun in China’s southern Jiangxi province announced the opening of its third international communication center — a special office dedicated to promoting the local image to the world and responding to Xi Jinping’s call to “tell China’s story well.” The office, which promises to showcase “Yichun’s charm,” is the latest manifestation of a far-reaching nationwide effort to build China’s “discourse power.” But it might also …
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China Media Project broke the news in on Friday, December 12, 2025.
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