US EditionStarbucks Named Official Coffee of 2028 Olympic and Paralympic Games
Starbucks will provide coffee services and unique coffeehouse experiences to support athletes, fans, and volunteers at multiple LA28 Games locations, continuing its 35-year Los Angeles community presence.
- On September 16, 2025, Starbucks was revealed as the fourth founding sponsor supporting the organizing committee for the 2028 Los Angeles Olympic and Paralympic Games as well as the U.S. Olympic Team.
- This partnership follows earlier deals with Delta, Comcast, and Honda, as LA28 aims to secure $2.5 billion in domestic sponsorship revenue, overcoming early challenges due to COVID-19 market softness.
- Starbucks plans to provide specially designed coffeehouses across the Olympic and Paralympic villages, competition venues, and volunteer hubs to serve athletes, fans, and volunteers.
- Tressie Lieberman, Starbucks EVP and global chief brand officer, expressed pride in supporting the LA28 Games and Team USA by delivering more than exceptional coffee—fostering a worldwide celebration.
- The partnership highlights Starbucks' deep community ties in Los Angeles and supports LA28's goal of hosting a fully privately funded, sustainable Games attracting over 15,000 athletes in diverse venues.
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15 Articles
Pasadena Star News
Starbucks named official coffee of 2028 Olympic and Paralympic Games
Starbucks will serve as the official coffee partner of the Los Angeles Olympic and Paralympic Games and Team USA, LA28 officials announced Tuesday. As part of the partnership, Starbucks will open a specially designed coffeehouse in the Olympic and Paralympic Village to create a gathering space for athletes. Baristas in their signature green aprons will serve drinks to thousands of competitors from around the world, organizers said. The company a…
The Olympic das Los Angeles 2028 is the strong attraction of big brands and continue on the right path to reach their goals of patrol nio, said John Slusher, CEO of USOPP (U.S. Olympic and Paralympic Properties). Read more (09/17/2025)
Starbucks Ignites Excitement as Official Coffee Partner of LA28 Olympic and Paralympic Games and Team USA
Starbucks has officially announced its partnership as the Official Coffee Partner of the LA28 Olympic and Paralympic Games, as well as Team USA. This collaboration marks a significant milestone in the company’s ongoing commitment to supporting athletic excellence and community engagement. As the world turns its eyes to Los Angeles in 2028, Starbucks aims to [...]
Starbucks announced on September 16, 2025 a multi-year partnership with the Olympic and Paralympic Games in Los Angeles 2028 and with Team USA. The agreement provides for an on-site presence, varied marketing activations and strong integration into the experience of athletes and fans. A strategic partnership at home, based in Seattle, Starbucks takes advantage of a unique opportunity: to support Games organized on American soil. The company beco…
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