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Germany's Carnival Season to Generate Nearly 2 Bln Euros in Revenue, Says Institute

Summary by Reuters
Germany's carnival season, whose celebrations will peak this week, is set to generate nearly 2 billion euros ($2.36 billion) in revenue this year, according to a study by the German Economic Institute (IW) seen by Reuters on Monday.

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German restaurants, bars and retail will gain the most. Cologne could generate around €850 million

Sweets and costumes – but above all, food and drink: Carnival is a big money-maker in Germany. In Cologne, it can be particularly expensive for visiting revelers.

Restaurants in carnival strongholds are hoping for revenues of 900 million euros. Retailers expect sales of costumes, sweets, and other carnival items to reach around 400 million euros.

The economy can expect similarly strong sales this carnival season as in previous years. This is the finding of a study by the German Economic Institute (IW), reported in Monday's edition of the "Rheinische Post." According to the study, despite this year's significantly shorter season (November 11, 2025 to February 18, 2026), the analysts anticipate nationwide carnival revenues of two billion euros. Cologne alone will generate 850 million euros…

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berliner-sonntagsblatt.de broke the news in on Sunday, February 8, 2026.
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