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The Time 'Star Wars' Went to Comic-Con Before Anyone Knew What It Was

SAN DIEGO COUNTY, CALIFORNIA, JUL 11 – George Lucas will discuss illustrated storytelling and preview the Lucas Museum of Narrative Art, which opens in 2026 and features works from renowned artists, organizers said.

  • On July 27, 2025, George Lucas will make his debut appearance at San Diego Comic-Con to talk about the impact of visual storytelling and provide an exclusive preview of his upcoming museum dedicated to narrative art in downtown Los Angeles.
  • This event follows Star Wars’ early, unofficial presence at Comic-Con on July 22, 1976, when the film was unknown and promoted with a small booth and no advance publicity.
  • Slated to open in 2026, the Museum of Narrative Art—established by George Lucas and Mellody Hobson—will showcase a diverse collection of visual storytelling, featuring paintings, comics, photography, and film, with works by artists such as Jack Kirby and Frida Kahlo.
  • David Glanzer, Comic-Con’s chief communications officer, expressed great excitement about George Lucas attending Comic-Con for the first occasion, describing it as a meaningful milestone that links Lucas’ storytelling impact with the museum’s vision.
  • Lucas’ early Comic-Con presence helped build word of mouth for Star Wars before release, and his museum’s focus on narrative art continues to reflect the convention’s longstanding celebration of illustrated storytelling.
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Laughing Place broke the news in on Friday, July 11, 2025.
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