General Mills tried natural-colored Trix. Cereal buyers wanted artificial dyes back

General Mills tried natural-colored Trix. Cereal buyers wanted artificial dyes back

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Read more...

General Mills already tried natural-colored Trix. Cereal buyers wanted artificial dyes back

Consumers have differing food preferences," Golden Valley-based General Mills said at the time, “and we heard from many Trix fans that they missed the bright, vibrant colors and the nostalgic taste of the classic Trix cereal.” On Tuesday, the nation’s top public health officials indicated those…