US EditionGenentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement – Beet.TV
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Genentech’s Erica Taylor on How Precision TV in Pharma Delivers Smarter Engagement – Beet.TV
While advanced channels like connected television offer new tools for precision, for pharmaceutical marketers, success is measured not by immediate return on investment, but by their ability to reach the right audience with a vital message over time. For them, navigating this landscape is a calculated balancing act, said Erica Taylor, VP and chief marketing officer at Genentech, in this video interview with Mike Shields of Next in Media at Canne…
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