US EditionGenentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising – Beet.TV
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Genentech, The Trade Desk and CMI Media Leaders Share Insights on Transforming Healthcare Advertising – Beet.TV
CANNES – The evolving landscape of media buying is reshaping strategies in the healthcare space, particularly in pharmaceuticals, discussed in a Beet.TV panel titled “Breaking the Mold: Redefining Client, Agency, and DSP Partnerships” at the Cannes Lions International Festival of Creativity. Moderated by Mike Shields, founder of Next in Media, the discussion featured insights from industry leaders, including Marc Minassian of Genentech, Kristen …
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