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Gen Z Men Are Still Obsessed with Pokémon Cards—Using 'Boy Math' to Argue that They'll Beat Nvidia Stock and the S&P 500. But There's a Catch

Summary by Fortune
Pokémon and sports trading cards are outperforming the S&P 500 with upwards of 46% annual returns, and it’s driving mania among Gen Z and Millennial men to collect top cards. While most fans aren’t getting rich off a reselling side gig, there’s no sign the boom is letting up—especially with big names like Logan Paul joining in on the frenzy. Gen Z and Millennials are in agreement: their obsession with Pokémon may never let up. Despite the Japane…

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Fortune broke the news in New York, United States on Saturday, July 12, 2025.
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