US EditionGen Z Africa: Largest Consumer Group Driving Economic Shift
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Gen Z Africa: Largest Consumer Group Driving Economic Shift
For a continent long recognised for its youthful population, demographic trends are now translating into significant market influence. New projections from the World Data Lab’s “Gen Z and the Future of the African Consumer” indicate that Africa’s Generation Z (individuals born between 1997 and 2012) is poised to command US$801 billion in consumer spending by 2025, [...] The post Gen Z Africa: Largest Consumer Group Driving Economic Shift appeare…
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