Garuda Indonesia on the evolving APAC loyalty landscape
Summary by World Aviation Festival - News for the Aviation Industry
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Garuda Indonesia on the evolving APAC loyalty landscape
This year, Garuda Indonesia, the flag carrier of Indonesia has been expanding its loyalty rewards offering exploring new ways to engage different generations of travellers. At Aviation Festival Asia, Ima Rahmaniar, Miles & Ancillary Group Head at Garuda Indonesia shared insight into the carrier’s evolving loyalty strategy and reflected on shifting customer values, preferences, and behaviours within the APAC region. Looking at embedding loyalty i…
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