Gap Unveils Hollywood Ambitions, Hiring First Chief Entertainment Officer

Does Your Brand Need a Chief Entertainment Officer?

Gap just appointed one from Paramount. Is this the future of ‘fashiontainment’?

Former Paramount International Markets Chief Pam Kaufman Joins Gap In “Fashiontainment” Push

Former Paramount international chief markets boss Pam Kaufman has joined clothing brand Gap as part of a push into ‘fashiontainment.’ Kaufman will serve as Executive Vice President, Chief Entertainment Officer, a new role reporting to Gap Inc. President and CEO Richard Dickson. She begins on February 2. At the same time, Gap will open an […]

Gap Inc. Creates Chief Entertainment Officer Role, Tapping Pam Kaufman to Lead Entertainment Strategy

/PRNewswire/ -- Gap Inc. (NYSE: GAP) today announced the appointment of Pam Kaufman as Executive Vice President, Chief Entertainment Officer. In this newly...

Gap Inc. Taps Paramount Veteran Pam Kaufman as Chief Entertainment Officer to Lead Retailer’s ‘Fashiontainment’ Strategy

Gap Inc. hired former Paramount Skydance senior exec Pam Kaufman as EVP, chief entertainment officer.

Gap Unveils Hollywood Ambitions, Hiring First Chief Entertainment Officer

Gap makes a push into entertainment, hiring Pam Kaufman as its first chief entertainment officer.

Gap Names Pam Kaufman Chief Entertainment Officer

Gap has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, a newly created role reporting to President and CEO Richard Dickson, effective Feb. 2. “Gap’s brands have shaped culture for generations, creating a legacy that is incredibly powerful,” says Kaufman. “What excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and ex…