US EditionGamifying Innovation: What World of Warcraft’s Season of Discovery Teaches Us About Adaptive Business Models
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Gamifying Innovation: What World of Warcraft’s Season of Discovery Teaches Us About Adaptive Business Models
Reimagining Legacy Through Iterative Design In the constantly evolving realm of business strategy and innovation, very few one should anticipate for help in this regard from a fantasy MMORPG similar to World of Warcraft (WoW). Yet, Blizzard Entertainment’s recent initiative, the Season of Discovery (SoD), offers profound lessons on agility, community engagement, and adaptive product design. SoD is compelling for entrepreneurs and innovation lead…
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