US EditionGambia Goes Up In 2025 Global Soft Power Ranking – The Standard Newspaper
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Gambia Goes Up In 2025 Global Soft Power Ranking – The Standard Newspaper
The Gambia has gone two places up in the 2025 global soft power ranking. The Global Soft Power Index report released by Brand Finance, measures a country’s ability to influence international preferences and behaviours through attraction and persuasion rather than force. This influence is assessed through various criteria, including diplomacy, economy, business, media, culture, sports, and social issues. In 2024, The Gambia was placed at 158 out …
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