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Galicia Champions Quality as a Way of Life in Its New Tourism Campaign.
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Galicia takes another step forward in its strategy to position itself among the major European destinations with its own unique character. The Xunta (regional government) presented its new autumn tourism campaign in Madrid, featuring a slogan that sounds as much like a declaration of intent as an invitation to travel: "What if Calidade were a place." The message goes beyond the slogan. The Xunta's proposal focuses on a… Origin
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