Amazon and Google Face FTC Investigation over ad Pricing Practices

Amazon and Google face FTC investigation over ad pricing practices

The Federal Trade Commission is investigating whether Amazon and Google misled advertisers about pricing and terms for online ads, a source familiar with the matter said.

FTC investigates Amazon and Google over advertising practices

New Delhi: The US Federal Trade Commission (FTC) is investigating whether Amazon.com and Alphabet’s Google misled advertisers that place ads on their websites, according to Reuters. The investigations are being conducted by the FTC’s consumer protection unit and focus on whether the companies properly disclosed terms and pricing for ads. According to Reuters, the FTC is seeking details about Amazon’s advertising auctions and whether it disclosed…

Amazon & Google under FTC scrutiny for transparency in ad pricing

The US Federal Trade Commission (FTC) is investigating whether Amazon.com and Alphabet.Inc’s Google misled advertisers about terms and pricing for ads placed on their platforms. According to the report, the inquiries are being handled by the FTC’s consumer protection unit and focus on whether the companies properly disclosed how their ad systems work. The agency has requested details from the retailer about its ad auctions, including whether it …

America's FTC Opens New Probe into Amazon and Google Advertising Practices

America's Federal Trade Commission is investigating whether Amazon and Google misled advertisers placing ads on their websites, reports Bloomberg, and specifically whether the two companies "properly disclosed the terms and pricing for ads." The FTC is seeking details about Amazon's auctions and whether it disclosed "reserve pricing" for some search ads - price floors that advertisers must meet before they can buy an ad, the people said. Separat…

FTC probes Amazon and Google over search ad pricing disclosures

The Federal Trade Commission investigates whether tech giants misled advertisers about search advertising terms and pricing practices. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.