FTC investigates media groups over alleged advertiser boycotts

FTC investigates media groups over alleged advertiser boycotts

UNITED STATES - The Federal Trade Commission is investigating about a dozen media and advertising groups for allegedly coordinating advertiser boycotts. The inquiry revolves around advertisers who reportedly did not want their brands to appear alongside hateful online content. According to four individuals familiar with the investigation who spoke with the New York Times, advertisers

FTC targets advertising groups over allegations of social media censorship

The FTC is investigating advertising and media watchdog groups over whether they violated antitrust laws through coordinated boycotts of social media platforms.

Study: Advertisers should diversify viewing models

Roku has partnered with MAGNA Media Trials to try and determine how advertisers can break through in a fragmented, choice-heavy streaming landscape. The findings in its study, titled TV Attention, Deconstructed, seek to challenge conventional thinking about TV and make a case for rebalancing how marketers approach their cross-platform media buys. Some key findings include:  […]