Frutiger Aero and the Rise in Y2K Aesthetics

Frutiger Aero and the Rise in Y2K Aesthetics

Frutiger Aero, a style you might recognize from late 2000s and early 2010s advertising, technology, and media, has recently come back with a vengeance. This post-Y2K look first emerged in the home screens of the Windows Vista operating system, and went on to influence several pieces of physical technology with its smooth, shiny, and brightly toned aesthetic. Frutiger Aero’s main visual components are sprawling green fields, sunny blue skies, and…