FROM SOUTHAMPTON TO GLASGOW: How can UK taxi drivers harness the value of their local taxi brand?

FROM SOUTHAMPTON TO GLASGOW: How can UK taxi drivers harness the value of their local taxi brand?

When people think of licensed taxis in the UK, it’s often the London black cab that springs to mind.But every city has its own version of the trade, with local vehicles, liveries, and reputations shaped over decades. From the cream-coloured cabs in Leeds to the black and white cars in Newcastle, the taxi brand exists well beyond the capital. The question is — do UK cities understand the value of these local identities, and are they doing enough …