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From Snoop To Super Moments: Why Cultural Events Demand Smarter Media Strategies

Summary by B&T
When the AFL confirmed that international rap icon Snoop Dogg would perform at the 2025 Grand Final, it became clear that this year’s event is about more than football. In this op-ed, Ben Baker, managing director APAC, Vistar Media unpacks why huge cultural moments are an opportunity brands can’t afford to miss. While 100,000 fans […]
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B&T broke the news in on Monday, September 15, 2025.
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