From podium to track: sport, new ground of luxury

After the green meadows, the steep peaks and the call of the open air, place to sweat, the spirit of the collective and the technical materials. The luxury industry is experiencing a cultural transformation: long associated with an urban and sophisticated universe, here it is more and more acoquine with the world of sport. It is no longer a simmering for some time already, but a real background blade. After the outdoors, we analyze this more gen…