From OTT to Toys: Netflix Exec’s Big Market Shift

Mattel Names Natalia Premovic Chief Consumer Products and Experiences Officer

Mattel has appointed Natalia Premovic as Chief Consumer Products and Experiences Officer, effective Jan. 5, 2026. In the role, Premovic oversees Mattel’s global consumer products, experiences, publishing, and location-based entertainment businesses, reporting to Chairman and CEO Ynon Kreiz. “We welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP,” …

From OTT to Toys: Netflix Exec’s Big Market Shift

Mattel, Inc. has announced the appointment of Natalia Premovic as Chief Consumer Products and Experiences Officer. You should note that her appointment will take effect from January 5, 2026, as the company strengthens its leadership team. For your reference, the toy company is currently valued at $6.37 billion and is trading at $20.46 per share. […] The post From OTT to Toys: Netflix Exec’s Big Market Shift appeared first on M9.news.