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From Nintendo to KFC, How Brands Reacted to the PlayStation Disc Controversy

Sony says 80% of full-game sales are already digital as it prepares to sell new PlayStation titles through the PlayStation Store only.

  • On June 1, Sony Interactive Entertainment announced it will stop producing physical discs for all new PlayStation games beginning January 2028, shifting to digital-only distribution via the PlayStation Store and retail code formats.
  • Driven by digital downloads accounting for about 80% of software revenue in fiscal 2025, Sony has begun repurposing its Salzburg, Austria, disc factory to manufacture optical microlenses instead.
  • Publishers can still release games at retail using 'code in a box' formats or re-order existing disc titles, with no impact on games released or scheduled before January 2028.
  • Brands including KFC, GitHub, and Respawn mocked the announcement on social media, while former PlayStation Worldwide Studios leader Shawn Layden called the decision 'fairly dramatic'.
  • Game developer Hideo Kojima warned that digital-only distribution could mean users lose access to purchased content, as Sony simultaneously shutters legacy PS3 and PS Vita stores by July 2027.
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GLITCHED broke the news on Friday, July 3, 2026.
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